Inherent Drama/ Brand Image/ Positioning

Inherent Drama

Tide - My Tide - Commercial

This Commercial of tide is an example of Inherent Drama for it advertises the product in a warm and realistic way.

As you can see in the ad the Father is a stayed home Dad and that one of his concern is doing the laundry which is very time consuming, until he uses Tide Boost it does not only give him a whiter cloths it also gives him a spare time . The commercial is realistic in a way that it uses the father being the house-band instead of being the provider, he was doing what supposed to be a mothers job, also, the part that he is folding the laundry and of course the settings of the commercial is at home . The warm feeling of the commercial is the part that the little girl went to his father and ask him to tie her hair, it is touching the see that a father behaving in a different manner. The commercial also rejects the gender stereotype. Emotional Appeals.

Brand Image

Brand Image is developing an image that will appeal to the product user.

In this ad by tide it uses the tagline "Break The rules of White", were Betty White is explaining that you need not to worry in staining your white garment, you should be fearless in breaking the white rule by wearing them when ever you wanted to and that is with the help of the new tide-vivid. Betty White wearing all white with fuchsia leopard trim shows that she is very trendy and not afraid to break the rules of white.

 Positioning

Position the product or service in a particular place in a consumers mind.

Tide Dirt Magnet 

Since Tide is the only brand that I know that has a Dirt Magnet, the moment that you say dirt magnet automatically the brand that pops to our mind is non other than tide. We all know that Tide has different products (e.g. Tide Boost, Tide Vivid, etc.) and to differentiate one from the other is by using different "sub-names" so that it would be easier to the people to identify what product they are looking/aiming  for. Positioning is important because each product has different uses.

I use all Tide Advertisements for my blog in Selling Idea, though it was not my intention at first but then I saw different Ads/ Commercial of Tide and realizes that they are using all of the Selling Idea they keep on re-positioning there product. Maybe one of the secret of their success. 

Unique Selling Proposition

Tide with Dirt Magnet Commercial

When we say Unique Selling Proposition, An advertising strategy that focuses on a product attribute that is distinctive to a particular brand and offers an important benefit to the consumer.

I think this commercial is a example of Unique selling proposition in a way that it claims that tide has a dirt magnet. It says in the commercial that with the help of the Dirt Magnet it will absorb dirt/"mancha" faster leaving your cloths looking "puting-puti". It is the only detergent that has a Dirt Magnet, that serves as an advantage for the product.

Advertising Analysis 2

Ayala North Point

This ad/billboard is located at La Salle Avenue. The product is house and lot.

The Ad is composed of different images, each shot showcases nature, I think they put it that way to let the people see that Ayala North Point is located far from the noise, stress and the pollution that the city gives us. Green fields translates freshness (I also think, that they wanted to say that nature is good for our health.=), that if you live in Ayala you will enjoy a life of serenity at the same time enjoying nature at it's finest. 

message of the Ad: that if you are fed up to a life of hassle and bustle that the city gives us, then you should live in a  Ayala North Point.

Target Market: those who can afford it (we all know that Ayala is known for it's expensive housing), maybe retired people who wanted to have a peaceful life and just enjoy their retirement.

Advertisement Analysis 1

Back then it is taboo for a person to have a life plan, it’s like saying the “my death is coming soon”. With this kind of thinking people are afraid to take such insurance.

Life insurance is an example of unsought product-people knows about it but they don’t buy it.

In this Advertisement by the St. Peter you can a female smiling inside a pink coffin (casket), in a paradise like place; the sky is blue and behind is a building that is supposed to be a chapel/ funeral home, the text states that they’re 40 years in the service:

Pink Casket- they are targeting the youth.

·Female smiling-interprets that she’s happy with the service, she’s comfortable, that she doesn’t have to worry.

   The background- says that St. Peter is a peaceful place(blue sky produce a calming effect).

-          The building represents the chapel/funeral home; a concrete establishment were you can lie when the time comes.

·         The text says that they are 40 years in the service; it only shows that they are expert in this field and that they can be trusted.

      In conclusion, the Ad tells us that it’s okay to have a life insurance, it’s called being prepared. They choose the color pink because they are targeting the youth (while your still young it is good to be prepared). Woman smiling, it translate that she had a quality service; you need not to worry because they can be trusted. And when you leave (die), everything is prepared with best quality possible.