Unique Selling Proposition

Tide with Dirt Magnet Commercial

When we say Unique Selling Proposition, An advertising strategy that focuses on a product attribute that is distinctive to a particular brand and offers an important benefit to the consumer.

I think this commercial is a example of Unique selling proposition in a way that it claims that tide has a dirt magnet. It says in the commercial that with the help of the Dirt Magnet it will absorb dirt/"mancha" faster leaving your cloths looking "puting-puti". It is the only detergent that has a Dirt Magnet, that serves as an advantage for the product.