Ayala North Point
This ad/billboard is located at La Salle Avenue. The product is house and lot.
The Ad is composed of different images, each shot showcases nature, I think they put it that way to let the people see that Ayala North Point is located far from the noise, stress and the pollution that the city gives us. Green fields translates freshness (I also think, that they wanted to say that nature is good for our health.=), that if you live in Ayala you will enjoy a life of serenity at the same time enjoying nature at it's finest.
message of the Ad: that if you are fed up to a life of hassle and bustle that the city gives us, then you should live in a Ayala North Point.
Target Market: those who can afford it (we all know that Ayala is known for it's expensive housing), maybe retired people who wanted to have a peaceful life and just enjoy their retirement.
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