Advertisement Analysis 1

Back then it is taboo for a person to have a life plan, it’s like saying the “my death is coming soon”. With this kind of thinking people are afraid to take such insurance.

Life insurance is an example of unsought product-people knows about it but they don’t buy it.

In this Advertisement by the St. Peter you can a female smiling inside a pink coffin (casket), in a paradise like place; the sky is blue and behind is a building that is supposed to be a chapel/ funeral home, the text states that they’re 40 years in the service:

Pink Casket- they are targeting the youth.

·Female smiling-interprets that she’s happy with the service, she’s comfortable, that she doesn’t have to worry.

   The background- says that St. Peter is a peaceful place(blue sky produce a calming effect).

-          The building represents the chapel/funeral home; a concrete establishment were you can lie when the time comes.

·         The text says that they are 40 years in the service; it only shows that they are expert in this field and that they can be trusted.

      In conclusion, the Ad tells us that it’s okay to have a life insurance, it’s called being prepared. They choose the color pink because they are targeting the youth (while your still young it is good to be prepared). Woman smiling, it translate that she had a quality service; you need not to worry because they can be trusted. And when you leave (die), everything is prepared with best quality possible.